Massanutten Resort Breaks Ground on New Active-Adult Development, BluestonePeak at Massanutten Mountain℠

Massanutten, Va. (November 19, 2025) – Massanutten Resort celebrated a major milestone this week with the groundbreaking of its highly anticipated new 55+ active adult community, BluestonePeak at Massanutten Mountain℠, which is expected to welcome its first residents to the heart of Virginia’s Shenandoah Valley next year. A celebratory event brought together the project’s development team, Massanutten Resort executive team members and elected officials, along with a variety of other local representatives. A program of remarks included Steve Krohn, president and chief operating officer of The Resorts Companies, Joel Hensley, chair of the Rockingham County Board of Supervisors, as well as Mark Wagner general manager of Peak Construction, and Robert Cappellini chief executive officer of Evergreene Homes.

“This groundbreaking brings BluestonePeak one step closer to a long-anticipated reality,” said Steve Krohn, president and chief operating officer of The Resorts Companies. “Our goal with BluestonePeak is to create more than a neighborhood – we are passionate about building a lifestyle where residents can embrace the mountains, the seasons, and the full range of experiences that make life at Massanutten so special.”

Attendees at the event experienced a first look at the future BluestonePeak site, followed by a coffee mixer at the temporary story center with interactive displays and samples from Peak Construction, Evergreene Homes, and the BluestonePeak sales team. Construction has begun on a new permanent sales center, set to open in spring 2026, giving prospective homebuyers a fully immersive introduction to BluestonePeak’s design, amenities, and mountain-inspired lifestyle. Model home construction is also underway, with the first set of homes slated for completion in early 2026, marking the next major development milestone.

Framed by the rolling Blue Ridge Mountains and nestled within the 6,000-acre Massanutten Resort, BluestonePeak offers a lifestyle defined by movement, connection, and joy. The community provides effortless access to a full spectrum of amenities – from two golf courses, miles of scenic trails, and pickleball matches, to sunset concerts, wellness classes, and community events.

One of the defining features of BluestonePeak is its dedication to preserving the land. More than 40 percent of the property will remain HOA-managed greenspace, giving residents room to gather, explore, and enjoy the outdoors together for generations to come. Designed for those seeking to “Live Full Range℠”, BluestonePeak blends the beauty and adventure of the Shenandoah Valley with the comfort of a close-knit, neighborhood environment.

“Our team has been working hard to bring a unique vision to life, and it is incredibly rewarding to see the community finally starting to take shape,” said Tom Newkirk, project director of residential sales of BluestonePeak. “We believe BluestonePeak offers something very special and invite those who are seeking an active, adventure-rich lifestyle to visit us here, exploring what it means to Live Full Range℠.”

To learn more, visit www.BluestonePeak.com or contact Tom Newkirk at [email protected].

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MEDIA NOTE: Hi-res images are available here.

About BluestonePeak at Massanutten Mountain℠

BluestonePeak is an all-new 55+ active-adult community currently under development at Massanutten Resort in Virginia’s Shenandoah Valley. Thoughtfully master planned by Urban Design Associates (UDA), one of the nation’s leading firms, BluestonePeak is designed to prioritize walkability, greenspace, and long-term livability. The nearly 200-acre site features vibrant neighborhoods and homes inspired by the region’s folk Victorian, classical revival, and arts and crafts styles. BluestonePeak offers an active, four-season mountainside lifestyle with year-round access to nature, wellness, and recreation. In addition to a dedicated clubhouse featuring a variety of exclusive amenities, ownership at BluestonePeak will feature true resort living with access to Massanutten Resort’s hiking and mountain biking trails, two 18-hole golf courses, skiing and snowboarding, spa, dining, retail, indoor/outdoor WaterPark, fitness facilities, and more. As the next chapter in Massanutten’s 50+ year story, BluestonePeak represents a significant investment in the resort’s continued evolution – from a beloved family destination to a multi-generational mountain community built for the future. While model homes are forthcoming, the new permanent sales center (opening spring 2026) is the next step in realizing BluestonePeak’s vision. The first homes are anticipated for completion in 2026.

MEDIA CONTACTS

Kate Shelley, Hemsworth

630-215-9912, [email protected]

DISCLAIMER

This document contains general information about a proposed community that is under development and not yet complete. The community is being developed by Great Eastern Nelson Hopkins, LLC with homes to be built by it and third-party builders. All land plans, site plans, lot layouts, home plans, topographical features, utility placements, landscaping concepts, amenities and any other representations of the proposed community are conceptual in nature and subject to cancellation or change without notice. All illustrations, renderings, maps, images, and other visual materials are provided for illustrative purposes only and may not accurately reflect the final product. Lot sizes, home sizes, dimensions, configurations, and boundaries are approximate and may vary based on final engineering, municipal approvals, or construction realities. Any references to lot square footage, acreage, buildable area, potential home placements and home square footages are approximate and subject to change.  No guarantees are made that the proposed community will be constructed, or if constructed, that the proposed community and amenities will be built, used, operated, or sold in conformance with this information.

The right to use BluestonePeak Owners Association (“OA”) amenities requires payment of annual assessments and will be subject to rules and recorded covenants and restrictions.  Use of certain amenities outside of OA property or hours may require payment of additional usage fees.

This does not constitute an offer to sell or a solicitation to buy real estate to residents of any state, province or jurisdiction where prohibited by law or where prior registration or filing of a disclosure statement is required but has not yet been completed. WARNING: THE CALIFORNIA DEPARTMENT OF REAL ESTATE HAS NOT INSPECTED, EXAMINED, OR QUALIFIED THIS OFFERING. Equal Housing Opportunity. Broker participation welcome.

BluestonePeak is committed to the letter and spirit of the state and federal policies advancing the achievement of equal housing throughout the United States. We encourage and support affirmative advertising and marketing programs in which there are no barriers to obtaining housing because of race, color, religion, gender, handicap, national origin or other protected classes.